How PG&E brought electrification to millions of their customers.

The Challenge

PG&E had a unique vision for how they wanted to help their customers take advantage of their extensive resources for electrification & resiliency. Their existing platform was confusing, not user-friendly, and limited in its ability to effectively connect customers with relevant energy-saving products and associated utility programs. PG&E aimed to foster a more intuitive, engaging, and seamless online experience that would not only guide users to make energy-efficient choices but also help with customer resiliency measures. So we helped them launch the Guide marketplace to make their vision come true.

“Guide is a holistic solution that empowers PG&E customers with personalized & actionable resources while they shop for energy products.”

Dalton Vogler

Senior Product Manager

The Solution

Bellawatt undertook the ambitious project of redesigning PG&E's utility marketplace from the ground up with a rapidly approaching go live deadline that was successfully met.

Our work involved in-depth market research, user experience design, and the integration of a vast array of energy-saving products and resources. The new platform was built with the end-user in mind, featuring personalized recommendations, streamlined search functions, and a personalized approach to energy savings. The project was executed with continuous feedback from stakeholders and customers, ensuring that the final product was impactful and met expectations.